Market Opportunity
Stop firefighting disconnected systems — unify data, automate ops targets a $24.0B = 3.0M relevant SMB & mid-market businesses × $8K ACV (annualized integration+analytics+automation spend per company) total addressable market with high saturation and a year-over-year growth rate of 18% CAGR — based on iPaaS, integration, and analytics market growth estimates (MarketsandMarkets / Gartner consolidated estimates).
Key trends driving demand: API-first SaaS proliferation — more systems expose reliable APIs, making connectors more feasible and lowering integration cost.; Shift from raw data to decision-grade data — companies increasingly demand reconciled and validated KPIs rather than raw dashboards.; AI-enabled schema mapping and anomaly detection — foundation models reduce manual mapping and enable automated data validation at scale.; Verticalization of SaaS — industry-specific templates and workflows are becoming a differentiator for adoption and retention..
Key competitors include Zapier, Workato, Fivetran.