Executive Summary

Many finance and procurement teams—especially at SMBs and mid-market companies—lose money to forgotten, overlapping, or unused SaaS subscriptions because billing is fragmented across corporate cards, individual invoices, SSO directories, and accounting systems, and nobody has a reliable way to discover and deprovision them. This creates recurring waste that is painful to quantify and time-consuming to remediate. You could build a connector-driven platform that automatically discovers subscriptions by correlating payment processor/card feeds, SSO/app directories, and accounting/expense data, flags likely unused or redundant services with confidence scores, and offers one‑click remediation paths (automated cancellation where possible plus governed admin workflows). Include pay-for-performance pricing and audit trails so customers see immediate ROI and you reduce adoption friction. The market is attractive now: a $12.0B addressable market (4M businesses × $3K ACV) with high market and revenue potential scores (88/100 and 86/100) because SaaS proliferation, tighter budgets, and maturing APIs create strong demand and technical feasibility. SMBs in particular are under pressure to cut recurring costs quickly, making early adoption realistic. You can stand out by combining multi-source discovery (payments + SSO + accounting), robust automated remediation, and a performance-aligned commercial model while delivering enterprise-grade controls and auditability. Key challenges are integration complexity, permissioning and security concerns, and avoiding false positives—start with focused pilots for finance teams to validate savings and harden detection before scaling.

Market Opportunity

Stop forgotten SaaS payments by automatically discovering and canceling unused subscriptions targets a $12.0B = 4M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 15% YoY estimated, aligned with overall SaaS spend growth rates reported by industry analysts (Gartner/IDC estimates of SaaS expansion).

Key trends driving demand: SaaS proliferation — companies are adopting more SaaS products, increasing the risk of forgotten or overlapping subscriptions and creating demand for discovery tools.; Cost control focus — macroeconomic pressure and tighter budgets make teams actively seek quick wins in reducing recurring spend.; API maturity — payment processors, SSO providers, and accounting platforms now offer stable APIs that enable automated detection and remediation.; AI-enabled parsing — improvements in OCR and entity resolution make it practical to reliably extract vendor, amount, and renewal cadence from invoices and emails..

Key competitors include Zylo, Torii, Cleanshelf (or similar vendors).

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Stop forgotten SaaS payments by automatically discovering and canceling unused subscriptions

Executive Summary

Market Validation

Market Opportunity

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