Executive Summary

Many teams — from 10-person remote startups to 5,000-employee product organizations — still rely on manual forwarding inside Gmail and Slack to get messages to the right person, which creates delays, context loss and repeated work across support, ops and engineering. Across an estimated 2,000,000 target organizations this pattern accumulates into measurable productivity drag and frequent missed SLAs for customer-facing teams. You could build an AI routing layer that connects via Gmail and Slack APIs to classify incoming messages, map intent to roles or individuals, and either deliver directly or create a routed ticket with explainable reasons and an audit trail. The product should include human-in-the-loop overrides, admin controls for privacy and compliance, measurable SLA tracking, and lightweight onboarding so teams see value in days rather than months. This is an attractive moment: the TAM is roughly $8.0B (2,000,000 organizations × $4,000 ARR of routing/automation spend), workplace-AI adoption is accelerating and API-first collaboration stacks make integration straightforward, giving a market score of 88/100 and revenue potential rated 70/100. Distributed teams and remote-first hiring mean more organizations need explicit routing to avoid knowledge silos, so buying intent is rising even among SMBs. To stand out you’ll need demonstrable routing precision, clear privacy and security controls, transparent explanations for every decision and a low-friction install that doesn’t require mailbox takeover; verticalized models and measurable ROI benchmarks will help win enterprise accounts. Be candid about challenges: competition is medium, platforms can change APIs or policies, and you must overcome an initial trust hurdle where mistakes are visible and costly.

Market Opportunity

Stop forwarding messages — AI routes Gmail & Slack to the right teammate targets a $8.0B = 2,000,000 target organizations x $4,000 ARR (enterprise+SMB spend on routing/automation/customer-communication tooling) total addressable market with medium saturation and a year-over-year growth rate of 20-30% (automation and workplace AI adoption among SMBs and mid-market).

Key trends driving demand: Workplace-AI adoption -- Teams increasingly trust AI for routine workflows, lowering barriers to automated routing.; API-first collaboration stacks -- Gmail and Slack APIs make integration straightforward for real-time and periodic syncs.; Distributed small teams -- More startups and remote companies need explicit routing to avoid knowledge silos.; No-code automation -- Non-technical rule creation (plain English) accelerates adoption among founders and ops..

Key competitors include Front, Hiver, Gmelius, Zapier (workarounds), Slack native workflows & apps.

Sign in to access

Stop forwarding messages — AI routes Gmail & Slack to the right teammate

Executive Summary

Market Validation

Market Opportunity

More in Productivity

Fix fragmented AI workflows with an integrated AI assistant and automated templates

Voice-first writing: get words out fast with AI transcription + editor

Stop tab chaos — autonomous AI agents that orchestrate and automate workflows

Stop starting and quitting projects — automated idea validation + accountability

Automate hours-long manual tasks with LLM-driven workflow automation

Collaboration friction for remote teams — AI-coached workflows & unified async