Executive Summary

Many people trying to improve productivity, learning, or life habits face a flood of one-size-fits-all advice that doesn't diagnose root causes or prescribe realistic next steps. This affects an estimated 300 million global self-help and digital learners who together represent about a $12.0B market and who currently spend roughly $40 per year on guidance but often churn when guidance is generic. You could build a diagnostic quiz funnel that maps a user's specific barriers to productivity into a tailored, time-bound action plan generated and adapted by AI (LLMs or small models), coupled with micro-tasks, reminders, and measurable progress metrics. Revenue can come from a $40 ARPU subscription, premium coaching referrals, and enterprise or B2B licensing for employee development. Market timing is favorable: the opportunity scores highly on market and revenue metrics (Market Score 92/100, Revenue Potential 90/100) and aligns with clear trends toward hyper-personalization, AI-driven coaching, and quiz-funnel conversion that improves lead quality and segmentation. Using model-driven personalization and data-informed funnels can lower marginal costs and accelerate growth versus content-heavy incumbents. To stand out you will need demonstrable outcomes, tight vertical focus (for example, knowledge workers or students), and strong UX; the main challenges are ensuring content fidelity and clinical-grade personalization without AI hallucinations, achieving attractive CAC payback in a medium-competition landscape, and building trust through evidence rather than broad claims.

Market Opportunity

Stop Generic Advice — Personalized Diagnostic Quiz + Tailored Action Plans targets a $12.0B = 300M global self-help/digital learners x $40 ARPU/year total addressable market with medium saturation and a year-over-year growth rate of 15% CAGR for digital self-improvement / productivity tools.

Key trends driving demand: Hyper-personalization -- users prefer tailored guidance over one-size-fits-all content, improving conversion and retention.; AI-driven coaching -- LLMs and small models can generate personalized plans and adaptive content at low cost.; Quiz-funnel conversion -- diagnostic quizzes outperform static landing pages for lead gen and segmentation.; Expert marketplaces -- consumers increasingly trust vetted coaches and micro-sessions bundled with digital tools..

Key competitors include Outgrow, Interact (Interact Quiz Maker), Typeform, BetterUp, Coach.me.

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Stop Generic Advice — Personalized Diagnostic Quiz + Tailored Action Plans

Executive Summary

Market Validation

Market Opportunity

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