Stop habitual attention loss by blocking temptations until intentional apps used

Stop habitual attention loss by blocking temptations until intentional apps used targets a $6.0B = 100M potential paying users × $60 ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — based on growth in consumer wellness and productivity app subscriptions reported by App Annie/Sensor Tower style market analyses.

Key trends driving demand: Consumers increasingly pay for digital wellbeing features that demonstrate measurable behavior change — this creates demand for products that show outcome metrics rather than raw usage stats.; On-device and privacy-preserving personalization is becoming standard, enabling customized interruption policies without compromising user data.; Subscription fatigue is real, so products that combine clear outcomes with low friction onboarding and free tiers have higher conversion potential.; Creators and wellness influencers are an expanding distribution channel for digital wellbeing tools, letting small apps access engaged audiences quickly..