Market Opportunity
Stop losing context between AI tools — portable, searchable LLM-ready notes targets a $8.4B = 70M knowledge workers × $120 ACV (annual spend on AI-enabled personal/context tools) total addressable market with medium saturation and a year-over-year growth rate of 15% YoY growth — expansion of AI assistant and knowledge management adoption (industry estimates aggregated from Gartner and McKinsey AI adoption trends, 2023-2025).
Key trends driving demand: LLM + RAG maturity — larger context windows and reliable embeddings make injecting external context into prompts both feasible and valuable, increasing demand for context managers.; Prosumers and builders adopt multi-LLM workflows — users juggling multiple AI tools need portable context stores to maintain continuity of work.; Local-first privacy expectations — users want control over what stays local vs. what gets uploaded, creating demand for hybrid storage and selective embedding.; Infrastructure commoditization — managed vector DBs and embedding APIs make building retrieval layers cheap, shifting competition to UX and integrations..
Key competitors include Notion, Obsidian + community AI plugins, Mem, Rewind, Pinecone / Chroma (vector DB vendors).