Executive Summary

Many consumers routinely lose money because subscription cancellation pages are hard to find or hidden behind account flows — the addressable base is roughly 200M consumers spending $375/year on subscriptions, equating to a $75B annual market where avoidable churn and wasted spend occur. This problem affects time-poor consumers directly and creates support/headache costs for payment providers and fintechs trying to reduce disputes and improve customer experience. Build a privacy-first product that discovers, validates, and exposes direct “cancel subscription” links and optionally automates navigation via a consumer browser extension/mobile app plus a B2B API for partners. Use AI-driven scraping for scale and human QA for reliability so users get an actionable, one-click cancel experience without sharing bank credentials. The timing is attractive: rising subscription fatigue creates clear user demand for waste reduction tools, and regulatory pressure around bank data sharing plus heightened privacy concerns make a non-bank, link-based approach lower-friction for adoption. With $75B in subscription spend at stake and an observable willingness to pay for convenience or savings, user acquisition and partner distribution look realistic today. You can stand out by combining an actively maintained, high-accuracy link database with privacy-first product design and enterprise APIs to monetize via freemium, referral fees, and licensing. The main challenges are keeping links current, navigating scraping/legal risk, and building trust/scale — but recent advances in AI discovery and manual verification make a defensible, practical product worth testing.

Market Opportunity

Stop losing money to hard-to-find subscription cancellation pages targets a $75.0B = 200M consumers × $375 annual subscription spend per consumer total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — subscription economy and consumer fintech tools have grown in low-double digits in recent years according to industry commentary.

Key trends driving demand: Consumers are increasing their subscription spending while also experiencing subscription fatigue, creating demand for tools that reduce waste.; Privacy concerns and regulatory pressure around bank data sharing have made non-bank product models more attractive to risk-averse users.; AI and automated web scraping have lowered the cost of discovering and validating web flows, enabling higher-quality link databases.; Mobile-first adoption continues to grow, and users expect friction-free in-app actions rather than multi-step web searches..

Key competitors include Rocket Money (formerly Truebill), JustCancel.me, Bobby.

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Stop losing money to hard-to-find subscription cancellation pages

Executive Summary

Market Validation

Market Opportunity

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