Executive Summary

Across an estimated 200 million SMBs there is a persistent, tangible problem: warm leads slip through the cracks because follow-up is manual, fragmented across email/phone/calendar, and often tracked in spreadsheets or ad-hoc tools. The result is predictable revenue leakage for small sales teams and business owners who lack the time or dedicated staff to maintain consistent outreach. You could build a narrowly focused CRM whose sole promise is to organize and automate follow-ups: a lightweight lead inbox, unified activity feed (email, phone, calendar) via communication APIs, template-driven sequences, and an AI assistant that drafts messages, prioritizes next actions, and reminders. Price the product modestly around the $200 average contract value implied by the $40.0B addressable market, and target micro and small teams with low-friction onboarding and prebuilt workflows—this is why the market score reads 95/100 and revenue potential 88/100. Now is a good time because SMB digital adoption is accelerating, AI-powered automations make follow-up scalable, and richer APIs reduce integration work; those trends lower acquisition friction and improve unit economics. Competition is high and incumbents can expand downmarket, so the realistic path to defensibility is extreme simplicity, measurable ROI (short-term lift in contact-to-meeting conversions), industry-specific templates, and privacy/hosting options for security-conscious customers; be honest that margins will be tight at low ACVs and customer acquisition and retention execution will determine whether the opportunity pans out.

Market Opportunity

Stop Losing Warm Leads — organize & automate follow-ups with a simple CRM targets a $40.0B = 200M SMBs x $200 ACV (global SMB CRM adoption at modest subscription levels) total addressable market with high saturation and a year-over-year growth rate of 8-12% CRM market growth driven by SMB adoption.

Key trends driving demand: SMB digital adoption -- more small businesses adopting cloud tools and abandoning spreadsheets for specialized SaaS; AI-powered automation -- automations and AI assistants reduce manual follow-ups and increase conversion rates for small sales teams; Unified communication APIs -- easier inbox/phone/calendar integration allows richer activity signals and automated workflows; Freemium-to-paid monetization -- free CRM tiers drive quick adoption; monetization relies on automation, reporting, and add-ons.

Key competitors include HubSpot CRM, Salesforce Sales Cloud, Zoho CRM, Pipedrive, Airtable / Google Sheets (workarounds).

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Stop Losing Warm Leads — organize & automate follow-ups with a simple CRM

Executive Summary

Market Validation

Market Opportunity

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