Executive Summary

Most websites convert a small fraction of traffic (often 1–5%), so 95–99% of visitors leave without converting; e-commerce stores, B2B SaaS vendors, publishers and lead-gen sites feel this loss most acutely because acquisition costs are rising and each incremental conversion directly improves unit economics. Losing that traffic is especially costly at scale: with an addressable market of roughly 4 million businesses willing to pay about $3,000 annually (TAM ≈ $12.0B), even small percentage improvements in capture rate materially affect seller revenue. You could build a privacy-first exit-capture platform that uses a lightweight client SDK and server-side first-party capture to grab contact information and intent before visitors leave, powered by real-time AI intent scoring and personalized micro-messaging. Core features would include multi-channel follow-up (email/SMS/push), native CRM/CDP integrations, an experimentation engine and lift reporting that ties recovered contacts to LTV and CAC. The timing is favorable: third-party cookies are declining, CPCs are rising, and AI-driven personalization increases uplift versus static popups, which is reflected in a market score of 88/100 and revenue potential of 86/100. In a high-competition field you’ll need clear differentiators: verifiable privacy-compliant capture, intent models that minimize false positives, vertical-specific templates that prove ROI quickly, and pricing that aligns with recovered revenue. Be honest about challenges—crowded incumbents, potentially high customer acquisition costs, and the operational burden of maintaining accurate models and compliance—so start by focusing on a few high-value verticals where a 1–3% recovery produces payback within 3–6 months.

Market Opportunity

Stop losing website visitors by capturing and converting exit traffic targets a $12.0B = 4M businesses × $3K ACV total addressable market with high saturation and a year-over-year growth rate of 12% YoY (estimate for CRO and onsite personalization market, multiple industry reports and vendor growth 2022-2025).

Key trends driving demand: Privacy-first tracking — As third-party cookies and fingerprinting decline, first-party lead capture tools become more valuable to preserve acquisition channels.; Rising acquisition costs — Increasing CPC and ad costs push businesses to improve conversion efficiency on existing traffic, creating demand for capture/recovery tools.; AI-driven personalization — Improved models enable real-time intent scoring and personalized messaging at scale, which increases uplift versus static popups.; Omnichannel follow-up — Buyers expect follow-up via email, SMS, or chat; platforms that automate consented, cross-channel outreach capture more value.; Platform consolidation — SMBs prefer fewer tools; integrated capture + analytics + automated follow-up reduces friction and total cost of ownership..

Key competitors include Hotjar, OptinMonster, Sumo (AppSumo origin), Intercom.

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Stop losing website visitors by capturing and converting exit traffic

Executive Summary

Market Validation

Market Opportunity

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