Stop manual ad reporting — auto-update spend, clicks, leads daily in Google Sheets

Stop manual ad reporting — auto-update spend, clicks, leads daily in Google Sheets targets a $6.0B = 2M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 8% YoY growth for the martech/connectors market (source: Forrester/Gartner aggregate estimates, 2024).

Key trends driving demand: Spreadsheet-first workflows remain dominant among SMBs — many marketers prefer Sheets for flexibility, creating an opportunity for embedded automation that doesn't force platform migration.; Growing ad complexity and privacy-driven attribution changes increase demand for unified reporting — consolidated daily views of spend and CPL are more valuable than ever.; API and connector reliability improvements reduce integration costs and time-to-market, enabling lightweight SaaS players to deliver high-quality syncs at low operating cost.; Product-led growth and low-code distribution (Google Workspace Marketplace) enable rapid adoption if onboarding is nearly zero-friction..