Market Opportunity

Stop manual billing drains — automate invoices & reconciliation targets a $9.0B = 3M businesses x $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 18% CAGR driven by cloud accounting and automation adoption.

Key trends driving demand: AI-driven document understanding -- improves invoice parsing accuracy and reduces manual review; Low-code automation adoption -- lowers barrier for SMBs to automate cross-app workflows; AP/AR digitization -- AP/AR teams shifting to cloud tools and expecting end-to-end automation; Embedded payments & fintech rails -- faster settlement encourages automation of billing-to-pay flows.

Key competitors include Zapier, Make (formerly Integromat), Bill.com, QuickBooks Online (Intuit).

Stop manual billing drains — automate invoices & reconciliation

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Market Validation

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