Executive Summary

Companies leave active accounts open because deprovisioning is manual and fragmented. Build a connector-first service that uses the HRMS as the canonical source to automate provisioning, revocation, and audit trails. 1) HRMS and SaaS ecosystems matured - many companies now use Workday, BambooHR, and Lever that expose APIs or SCIM connectors, lowering integration friction. 2) Compliance and audit pressure increased - Stage 1 positive signals included compliance and budget ownership, making automated, auditable deprovisioning a purchasable risk reduction. 3) Rising SaaS sprawl and monthly churn in headcount create recurring triggers - the Stage 1 finding of monthly recurrence indicates ongoing value from automation. 4) Low-code connector tooling and standardized SCIM/SCIM-like APIs let a focused provider deliver reliable integrations faster than in previous years. Position as a connector-first HRMS-driven identity lifecycle service that treats the HRMS as the single source of truth. Use prebuilt robust connectors to common HRMS platforms and SaaS apps plus policy templates for common offboard flows. Leverage HR event cadence - hires, terminations, leaves - as the recurring trigger for automated workflows and audit logs. The Stage 1 validation flagged strong payer evidence around compliance, labor cost, and monthly recurrence, so focus on payroll/HR budget owners and IT/security buyers who already accept recurring SaaS spend. Differentiate from broad IAM vendors by delivering faster time-to-value for deprovisioning and by linking directly to HR workflows and attestations.

Market Opportunity

Stop manual deprovisioning - make the HRMS the source of truth targets a $9.0B = 1.8M businesses with 50+ employees x $5K ACV total addressable market with medium saturation and a year-over-year growth rate of 15% estimated growth in identity governance and HR automation spend.

Key trends driving demand: HRMS adoption growth -- more companies use centralized HR systems that can act as event sources for provisioning.; SaaS sprawl -- rising number of cloud apps increases deprovisioning workload and license waste, raising buyer urgency.; Regulatory tightening -- audits for SOC2, SOX, GDPR make auditable offboarding a compliance priority..

Key competitors include Okta, SailPoint, JumpCloud, Workday / BambooHR (HRMS built-in provisioning), Workarounds - spreadsheets, IT tickets, and CASB/SaaS management tools (BetterCloud, Torii).

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Stop manual deprovisioning - make the HRMS the source of truth

Executive Summary

Market Validation

Market Opportunity

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