Executive Summary

Many mid-market companies and SMBs still spend significant time on manual operations — invoice entry, reconciliations, purchase approvals and order routing — creating recurring labor costs and errors; roughly 25 million mid-market and SMB customers globally face these inefficiencies. At an estimated $75.0B addressable market (25M customers × $3,000 ACV) this is a persistent operational pain across finance, HR and operations teams that often lack the IT or consulting budget to automate effectively. You could build a B2B SaaS platform that combines low-code workflow orchestration with AI-driven workflow discovery: use LLMs to auto-document processes, generate mappings and suggest automations, and pair that with modern OCR/IDP to ingest invoices, receipts and reconciliations plus pre-built connectors to ERPs, CRMs and banks. Aim for a $3,000 average ACV for standard customers with vertical starter packs and outcome-based options for larger accounts, and provide a cloud-first, mobile-friendly admin experience to lower rollout friction. Market timing is attractive — Market Score 92/100 and Revenue Potential 84/100 — because advances in LLMs and OCR/IDP materially reduce the need for expensive professional services and cloud/mobile adoption lowers delivery cost, but competition is medium and incumbents and systems integrators will resist displacement. To differentiate, focus on best-in-class ML-driven discovery, a library of turnkey, industry-specific templates, strong security/compliance, and a partner/channel GTM to reach SMBs; expect the main challenges to be integration complexity, customer change management, and the need to demonstrate ROI quickly.

Market Opportunity

Stop manual work — automate business operations with smart workflows targets a $75.0B = 25M mid-market & SMBs (global) x $3,000 ACV total addressable market with medium saturation and a year-over-year growth rate of 15% CAGR (cloud ERP & automation sector).

Key trends driving demand: AI-driven automation -- LLMs can auto-document workflows, generate mappings and suggest automations, reducing professional services costs.; Document digitization -- improved OCR/IDP enables automatic processing of invoices, receipts and reconciliations, cutting manual entry.; Cloud & mobile adoption -- cheaper SaaS and increasing smartphone usage among SMBs enable fast rollouts and remote use.; Local-language UIs -- demand for Hindi/vernacular interfaces lowers onboarding friction for mass-market SMB adoption..

Key competitors include Zoho (Zoho One / Zoho Books), Tally Solutions (TallyPrime), Odoo, QuickBooks (Intuit), Google Sheets + Zapier / Make (workaround).

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Stop manual work — automate business operations with smart workflows

Executive Summary

Market Validation

Market Opportunity

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