Executive Summary

Many small and mid-sized businesses still run high-volume repetitive processes manually—finance, HR, sales ops and customer support teams routinely spend hours on status updates, data entry and handoffs. With roughly 200 million SMBs globally, that inefficiency aggregates into a large addressable problem and a market estimate of $120B (200M SMBs x $600 ACV) for workflow automation and adjacent SaaS. You could build an AI-enabled workflow automation platform that discovers processes from plain-language descriptions and traces, uses LLMs to auto-generate no-code workflows, and combines API-first integrations with selective UI RPA for non-API systems, supported by a visual editor, templates and ROI dashboards. The product should prioritize a frictionless onboarding flow that lets business users create, test and deploy automations in hours rather than weeks, expanding the buyer pool beyond IT. Timing is favorable: generative LLMs materially lower the cost of process discovery and workflow synthesis, no-code adoption expands the set of builders, and the market is moving toward hyperautomation that blends APIs with UI automation—together these trends support the $120B opportunity (market score 92/100, revenue potential 88/100). That said, competition is high from incumbent RPA and integration-platform vendors and large SaaS providers, so winning requires clear differentiation. To stand out, focus on exceptional UX and verticalized starter packs for high-frequency SMB pain points, privacy-preserving or local inference options, transparent ROI tracking, and channel partnerships to keep CAC manageable—these leverage strengths in rapid onboarding and lower price points. Real risks are data-quality and integration complexity, the need for substantial behavioral data to make process inference reliable, and entrenched competitors; these are addressable but require disciplined product-market fit experiments and a realistic go-to-market plan.

Market Opportunity

Stop manual work — automate business workflows with AI-enabled software targets a $120B = 200M small & mid-sized businesses x $600 ACV annually (global spend on workflow automation & adjacent SaaS automation for SMBs) total addressable market with high saturation and a year-over-year growth rate of 18-25% CAGR in workflow automation & hyperautomation segments (driven by RPA + SaaS integrations).

Key trends driving demand: LLMs & generative AI -- enable natural-language process discovery and auto-generation of workflows, reducing onboarding friction; No-code/low-code adoption -- empowers non-technical users to build automations, expanding buyer pool beyond IT; Hyperautomation/RPA convergence -- businesses expect end-to-end automation that combines API integrations with UI RPA where needed.

Key competitors include Zapier, Make (formerly Integromat), Microsoft Power Automate, UiPath, Freelance developers / agencies / spreadsheets (workarounds).

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Stop manual work — automate business workflows with AI-enabled software

Executive Summary

Market Validation

Market Opportunity

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