Stop messy books: pre-categorize every business transaction before accounting

Stop messy books: pre-categorize every business transaction before accounting targets a $12.0B = 2,000,000 businesses x $6K ACV (global mid-SMB + mid-market needing advanced transaction automation) total addressable market with medium saturation and a year-over-year growth rate of 18% CAGR — accounting automation, payments data and fintech API adoption.

Key trends driving demand: Open-banking & API standardization -- easier, faster, standardized access to transaction feeds reduces integration friction and enables real-time categorization.; AI classification & embedding tools -- modern models allow high-precision categorization across diverse merchant descriptions and languages, lowering error rates.; Shift to SaaS finance stacks -- businesses consolidate onto cloud ERPs and spend platforms, creating clear integration points for pre-posting layers.; Regulatory focus on auditability -- stronger compliance needs increase demand for deterministic, auditable transaction classification systems..