Executive Summary

Small construction contractors and trades teams—an estimated 5 million SMBs globally—routinely lose leads and contextual job history because they juggle phone calls, SMS, fragmented spreadsheets and generic CRMs that aren’t optimized for field workflows, which translates into missed revenue and inefficiencies on repeat work. The problem is especially acute for crews that are mobile-only during the day and need reliable offline access, clear job-site history tied to photos and invoices, and fast handoffs between office staff and technicians. You could build a mobile-first CRM purpose-built for trades that combines lead capture (web forms, SMS, photo intake), AI-assisted intake and draft estimates from photos and descriptions, scheduling, invoicing, payments and an auditable job/history timeline accessible offline. The product should include prebuilt integrations to accounting (e.g., QuickBooks), payment processors, and a lightweight admin web console so an owner can manage crews and reports without heavy IT support. This is a timely opportunity: a conservative market estimate of $15.0B (5M contractors × $3,000 ACV) with a Market Score of 92/100 and Revenue Potential of 88/100 reflects strong willingness to pay for vertical tools. Three secular trends converge—mobile-first field ops, LLMs and computer vision reducing labor in intake and quoting, and customer demand for platform consolidation—making acquisition and monetization more feasible today than five years ago. To stand out, focus on trade-specific workflows (job-site templates, material lists, warranty history), reliable offline-first mobile UX, and AI models tuned to trade vocabulary so estimates are accurate enough to cut back-office time materially (target 30–50% reduction in manual quoting effort). Be candid about challenges: competition is medium with both vertical incumbents and horizontal CRMs, data quality and labeling for AI will require investment, and SMB sales/distribution require strong channel partnerships and simple pricing to drive adoption.

Market Opportunity

Stop missed leads & lost history — CRM for trades and field teams targets a $15.0B = 5M contractor & trades SMBs globally × $3,000 ACV total addressable market with medium saturation and a year-over-year growth rate of 14% CAGR in field-service & contractor software.

Key trends driving demand: mobile-first field ops -- crews expect end-to-end mobile apps for estimates, invoicing and job notes; AI-assisted intake & estimates -- LLMs and CV lower labor needed to convert leads and produce quotes; platform consolidation -- customers want single apps that handle scheduling, payments and accounting; subscription & services monetization -- SMBs increasingly accept SaaS+transaction fees for efficiency gains.

Key competitors include ServiceTitan, Jobber, Housecall Pro, JobNimbus, Workarounds: QuickBooks Online + Spreadsheets / Google Workspace.

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Stop missed leads & lost history — CRM for trades and field teams

Executive Summary

Market Validation

Market Opportunity

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