Stop over‑customization: a locked-down notes app that enforces simple defaults

Stop over‑customization: a locked-down notes app that enforces simple defaults targets a $5.0B = 200M active note app users × $25 ARPU per year total addressable market with high saturation and a year-over-year growth rate of 8% YoY (industry estimates for personal productivity apps and note-taking tools; source: aggregated market reports and Statista on productivity software growth).

Key trends driving demand: App fatigue and simplification — many users are abandoning feature-heavy apps in favor of simple single-purpose tools, creating demand for opinionated products.; Mobile-first capture — more users expect immediate, offline-capable capture on phones, which benefits apps optimized for fast input and quick retrieval.; Privacy and data portability — users increasingly value transparent export options and local-first behaviors, which smaller focused apps can deliver.; Micro‑subscription acceptance — consumers are comfortable paying a few dollars per month for focused apps that reduce cognitive overhead.; AI-assisted defaults — product teams can use aggregated behavior data and AI to optimize default settings and onboarding without exposing users to customization..