Executive Summary

Independent gyms and boutique studios—roughly 300,000 businesses in the U.S. and Europe—regularly lose revenue to no-shows, failed payments, underfilled classes and preventable churn; industry benchmarks and operator interviews suggest these leakages can equal a non-trivial share of recurring revenue (conservatively 3–10% of ARR). Owners and small multi-location operators spend hours on manual bookings, reconciliation and retention campaigns, which means missed opportunities to recover predictable revenue and increase lifetime value. You could build an end-to-end platform that combines automated bookings and payments with AI-driven churn prediction, no-show forecasting, dynamic class optimization and personalized retention workflows that ingest optional wearable and attendance data. Offer tiered pricing (example: $1.5k ACV for single-site studios, $20k+ ACV for multi-location operators and enterprise partners), and charge based on recovered revenue or performance KPIs in early pilots to demonstrate ROI. This market is unusually receptive now: boutique studio growth expands the addressable base of small operators who want turnkey SaaS rather than bespoke integrations, connected-fitness data provides the behavioral signals needed for accurate prediction and personalization, and the industry’s subscription-first economics mean small improvements in churn or ARPU map directly to measurable revenue gains. The total addressable market math—300,000 businesses x $20,000 ACV ≈ $6.0B—matches investor attention and supports both SMB and enterprise motions. To stand out you’ll need true vertical depth: train models on cross-operator behavioral data, provide turnkey integrations with common POS/payment providers, and sell outcomes (recovered revenue) not just features, while being explicit about privacy and compliance. Major challenges are data access and integration complexity, the high GTM cost of selling into a fragmented SMB base, and validating pricing across tiers; a pragmatic path is focused pilots with 20–50 studios to prove a reproducible recovery rate before scaling.

Market Opportunity

Stop revenue leakage — automate gym ops, bookings & retention with AI targets a $6.0B = 300,000 fitness businesses x $20,000 ACV (includes enterprise software, payments, add-on services) total addressable market with medium saturation and a year-over-year growth rate of 10% CAGR in fitness software adoption (estimated).

Key trends driving demand: Boutique studio growth -- more small operators need turnkey software rather than bespoke integrations, increasing addressable customers.; Connected-fitness & wearables -- richer behavioral data enable predictive retention and personalized upsells, increasing conversion and LTV.; Subscription-first revenue models -- gyms rely on recurring revenue, so tools that reduce churn and optimize pricing directly translate to higher ARPU.; API-first ecosystems -- modern integrations (payments, calendars, CRM) reduce onboarding friction and speed deployment, lowering sales friction..

Key competitors include Mindbody, Glofox, Zen Planner (ABC Fitness), Trainerize, Stripe + Calendly + Google Sheets (workaround).

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Stop revenue leakage — automate gym ops, bookings & retention with AI

Executive Summary

Market Validation

Market Opportunity

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