Stop stealthy breaches: deploy adaptive deception traps to surface attackers

Stop stealthy breaches: deploy adaptive deception traps to surface attackers targets a $6.0B = 60,000 enterprises x $100K ACV (global addressable enterprises that would adopt deception/security-insurance programs) total addressable market with medium saturation and a year-over-year growth rate of 23% (niche cybersecurity categories like deception and detection-in-depth growing faster than legacy AV/EDR).

Key trends driving demand: Cloud-first architectures -- increase in east-west traffic and ephemeral services creates zones where deception is effective and low-cost to deploy.; AI/ML for threat modeling -- generative and behavioral models enable believable lures and reduce manual setup.; SOC fatigue and alert overload -- demand for high-precision signals that reduce triage time.; Zero trust & segmentation -- organisations investing in lateral-movement controls where deception augments detection..