Executive Summary

Too many teams still treat meetings as ephemeral: decisions, action items and owners live in chat, fragmented PM tools and people’s heads, so commitments slip through the cracks and follow-up becomes manual work. This is especially acute for SMBs and cross-functional teams—the addressable opportunity is roughly 50M businesses and an estimated $20.0B TAM assuming a $400 ACV for customers who want PM/collaboration features. You could build an integrated call-to-project platform that records and transcribes meetings, uses generative-AI to extract tasks, assignees and deadlines, and materializes them instantly as projects, tasks or calendar items with one-click sync to existing tools (Slack, Teams, Asana, Jira, Google Workspace), plus in-app lightweight PM for teams that want an all-in-one solution. Key capabilities would include high-accuracy transcription, configurable extraction rules, a searchable call library, audit/compliance controls and meeting templates to reduce behavior change friction. The timing is right: generative-AI transcription and LLMs now enable reliable extraction of structured commitments from spoken conversation, companies are consolidating stacks to cut SaaS spend, and hybrid/remote work raises the cost of missed handoffs—together these trends drive buyer intent and justify the market score (88/100) and revenue potential (86/100) we see. Competition is medium: incumbents like Zoom, Microsoft and point solutions for PM mean you’re not alone, but the combination of call-native extraction plus embedded workflows meets a clear purchasing trigger. To stand out, prioritize extraction accuracy and workflow fidelity (aim for measurable improvements such as a >80–90% task capture rate and reduced time-to-closure), enterprise-grade privacy/compliance and deep bilateral integrations that preserve source-of-truth in customers’ existing tools. Be realistic about the challenges: nuanced commitments are hard to parse, integrations and user habits take time, and defending the space will require proprietary labeled data, tight UX/automation that minimizes friction, and clear ROI metrics to win and retain customers.

Market Opportunity

Stop switching tools — turn calls into projects & tasks instantly targets a $20.0B = 50M businesses x $400 ACV (global SMBs and teams needing PM/collab features) total addressable market with medium saturation and a year-over-year growth rate of 8-12% annual growth in collaborative work software and 15-25% growth in conversation intelligence adoption.

Key trends driving demand: Generative-AI transcription -- enables reliable extraction of tasks, owners, and deadlines from calls which turns conversations into structured PM artifacts.; Stack consolidation -- companies are seeking all-in-one tools to cut SaaS spend and cognitive context switching, favoring integrated call+PM solutions.; Hybrid/remote work -- dispersed teams need automated handoffs from calls to tracked work to avoid lost commitments and improve accountability.; Conversation intelligence adoption -- sales and support teams are already recording calls, creating a natural data source to derive PM signals and automation..

Key competitors include Asana, monday.com, Trello (Atlassian), Gong / Chorus (conversation intelligence) — adjacent, Notion (adjacent workaround).

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Stop switching tools — turn calls into projects & tasks instantly

Executive Summary

Market Validation

Market Opportunity

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