Executive Summary

Many knowledge workers still bypass productivity tools by toggling off blockers when distracted, which undermines both individual focus and team discipline. This is especially acute among an estimated 300 million global knowledge workers and distributed teams who face blurred boundaries under remote and hybrid work. A viable product is a progress-based unlock system that ties access to distracting apps and sites to demonstrable work progress — for example task completions, focused intervals, or measurable activity — enforced locally on-device and optionally managed by team admins. Core features would include integrations with task managers, automatic detection of productive activity, configurable unlock thresholds with cooldowns, and privacy-preserving on-device personalization using lightweight models. The market is attractive now: a $24.0 billion productivity market (300M users x $80/year) with a market score of 92/100 and revenue potential of 88/100, and three converging trends — attention-economy fatigue, hybrid work, and feasible on-device AI — that favor enforceable solutions over gentle nudges. This product could stand out from medium-competition incumbents by delivering measurable, enforceable outcomes rather than nudges through progress-based logic, team policy controls, and privacy-first personalization; the honest challenges are user resistance and workaround behaviors, platform-level limits (notably on iOS), and the need to calibrate friction so it improves focus without driving abandonment.

Market Opportunity

Stop toggling off blockers — enforce focus with progress-based unlocks targets a $24.0B = 300M global knowledge workers x $80/year average spend on productivity apps total addressable market with medium saturation and a year-over-year growth rate of 15% YoY growth in productivity and focus-tool categories.

Key trends driving demand: Attention economy fatigue -- rising demand for tools that materially reduce distraction, not just nudge behavior; Remote & hybrid work -- blurred boundaries raise need for enforced focus for distributed teams; Personalization via AI -- on-device models enable real-time tailoring of unlock thresholds without heavy server dependency; Platform APIs -- iOS/Android/desktop focus modes and automation (Shortcuts, Play Integrity) allow deeper enforcement and integration.

Key competitors include Cold Turkey, Freedom, Forest, FocusMe, Habitica (adjacent / workaround).

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Stop toggling off blockers — enforce focus with progress-based unlocks

Executive Summary

Market Validation

Market Opportunity

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