Stop toggling off blockers — enforce focus with progress-based unlocks

Stop toggling off blockers — enforce focus with progress-based unlocks targets a $24.0B = 300M global knowledge workers x $80/year average spend on productivity apps total addressable market with medium saturation and a year-over-year growth rate of 15% YoY growth in productivity and focus-tool categories.

Key trends driving demand: Attention economy fatigue -- rising demand for tools that materially reduce distraction, not just nudge behavior; Remote & hybrid work -- blurred boundaries raise need for enforced focus for distributed teams; Personalization via AI -- on-device models enable real-time tailoring of unlock thresholds without heavy server dependency; Platform APIs -- iOS/Android/desktop focus modes and automation (Shortcuts, Play Integrity) allow deeper enforcement and integration.