Executive Summary

Many e-commerce SMB owners spend Monday mornings manually stitching together sales, payments, and ad data to understand weekly shop performance, which creates repetitive work and leaves non-analysts without clear action; this problem affects a global base of roughly 20 million e-commerce SMBs. The result is delayed decisions, missed anomalies, and wasted time that could be automated. You could build a lightweight service that automatically fetches data from storefront, payments, and ad platform APIs, computes a concise set of weekly KPIs, and delivers human-readable explanations, prioritized anomalies, and prescriptive actions via email, Slack, or a simple dashboard. The backend should combine deterministic metric pipelines for accuracy with LLM-generated narrative that is explicitly grounded in source-linked facts and confidence scores to avoid hallucinations. A compact pricing model (for example $10/month, roughly $120 ACV) maps to a $2.4B addressable market if you capture a fraction of those 20M SMBs, but the early investment is reliable integrations and frictionless onboarding. The timing is favorable: LLM-driven explanation generation reduces cognitive load, platform API maturity eases access to real-time signals, and the SMB digital-first shift increases demand — reflected in a Market Score of 92/100 and Revenue Potential 90/100 in a medium-competition landscape. You can stand out by prioritizing data provenance, conservative explainable outputs, pre-built commerce playbooks, and very low-touch install flows, but be honest that sustaining dozens of integrations, ensuring attribution accuracy, and building trust with price-sensitive SMB buyers are the core technical and go-to-market challenges; pursue this if your team can solve reliability and trust before scaling.

Market Opportunity

Stop wasting Monday mornings — auto-fetch and explain your weekly shop metrics targets a $2.4B = 20M e-commerce SMBs globally x $120 ACV total addressable market with medium saturation and a year-over-year growth rate of 15%+ growth in SMB analytics SaaS adoption.

Key trends driving demand: LLM-driven explanation generation -- automated plain-English insights reduce cognitive load for non-analysts; Platform API maturity -- easier, real-time access to payments, storefronts, and ad data; SMB digital-first shift -- more merchants rely on paid ads and subscriptions, increasing need for attribution; Benchmarking demand -- merchants want context (is this week good compared to peers?) not just raw numbers.

Key competitors include Baremetrics, ProfitWell (Paddle-owned signals & Retain products), Supermetrics, Databox, Whatagraph (adjacent: marketing & ecommerce automated reporting).

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Stop wasting Monday mornings — auto-fetch and explain your weekly shop metrics

Executive Summary

Market Validation

Market Opportunity

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