Market Opportunity
Stop writing Go constructor boilerplate — auto-generate functional options targets a $22.4B = 28M professional developers x $800/year average spend on developer tools total addressable market with low saturation and a year-over-year growth rate of 12% annual growth in developer tools spend; Go usage growing ~15% YoY in cloud infra.
Key trends driving demand: Go growth -- more infrastructure and backend services use Go, increasing demand for Go-specific dev tools; DevEx focus -- engineering orgs invest more in tooling that reduces cognitive load and boilerplate; Code generation normalization -- go:generate and codegen are accepted practices, lowering adoption friction; AI-assisted coding -- LLMs and pattern inference make generating high-quality idiomatic code easier and expected.
Key competitors include JetBrains GoLand (IDE), google/wire (Dependency Injection code generator), genny (generic code generation toolkit), ent (entgo.io), go generate + custom templates / tools (stringer, text/template, bespoke generators).