Stopping fake ad-driven signups - early quality scoring and gating

Stopping fake ad-driven signups - early quality scoring and gating targets a $6.0B = 1,000,000 businesses running paid acquisition x $6,000 ACV. Buyer count assumes 1M SMBs and SaaS businesses that run paid ads and would pay for an annual subscription or managed service to protect acquisition quality. total addressable market with medium saturation and a year-over-year growth rate of 12-18% YoY growth in anti-fraud and lead quality tooling driven by rising ad fraud and spend optimization demands.

Key trends driving demand: Paid acquisition scale - more SMBs using ads increases exposure to automated fake signups and misattributed conversions.; Privacy-first attribution - loss of third-party cookies increases the value of first-party signals and server-side scoring before account creation.; Real-time ML inference - low-cost cloud inference and SDKs allow live decisions on signup flows and gating, enabling immediate campaign feedback..