Executive Summary

Large event organizers and municipalities that run carnivals, fairs and street festivals today juggle vendors, crews, permits and safety with spreadsheets, phone trees and a patchwork of single-purpose apps. This fragmentation causes missed shifts, inconsistent safety audits, vendor payment delays and compliance headaches for an estimated 200,000 large organizers worldwide. You could build an enterprise-grade platform that centralizes vendor onboarding and contracting, crew scheduling, asset tracking, real-time incident reporting and permit/audit trails, backed by offline-first mobile field apps and a manager dashboard. Layer in AI-driven predictive crowd and queue modeling plus staff/asset optimization to recommend staffing levels and equipment staging, and target an average contract value around $36,000 ACV. The market looks attractive now: a $7.2B addressable market (200,000 organizers x $36K ACV) with a market score of 95/100 and revenue potential rated 90/100, driven by operational digitization, demand for auditability and growing expectations for resilient mobile tools at outdoor events. Organizers and municipalities are also more receptive to AI logistics that can make staffing and safety decisions more proactive rather than reactive. To differentiate in a medium-competition landscape of event SaaS, permitting vendors and safety specialists, prioritize trust and reliability—offline-capable apps, tamper-evident audit trails, and prebuilt integrations with municipal permitting/payments and major POS providers—and build a pilot-to-reference playbook to shorten procurement. Be honest about challenges: seasonality, heavy integration work and convincing risk-averse buyers to move mission-critical safety workflows will lengthen sales cycles, but success yields high ACV and strong retention if you deliver measurable operational and safety improvements.

Market Opportunity

Streamline carnival ops — coordinate vendors, crews & safety in one platform targets a $7.2B = 200,000 large event organizers & municipalities x $36K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% — event-tech & operations digitization growth driven by hybrid/onsite tooling.

Key trends driving demand: Operational digitization -- organizers moving from spreadsheets to centralized ops tools for reliability and auditability; AI for logistics -- predictive crowd/queue modeling and staff/asset optimization reduce costs and safety incidents; Mobile/offline field apps -- reliable onsite coordination regardless of connectivity is critical for outdoor events; Regulatory & safety focus -- increased compliance requirements push demand for incident logging and traceable runbooks.

Key competitors include Cvent, Eventbrite, Ungerboeck Software International, Zkipster, Spreadsheets / Asana / Google Forms (workarounds).

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Streamline carnival ops — coordinate vendors, crews & safety in one platform

Executive Summary

Market Validation

Market Opportunity

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