Executive Summary

Homeowners and local contractors both suffer from fragmented, low-trust project discovery: homeowners post requests in neighborhood groups or marketplaces and get inconsistent bids, while pros waste time on unqualified leads and high customer-acquisition costs. This creates friction across the $150B US home services market (130M households × ~$1,150 annual spend) that an intake-and-match layer could address. Build a lightweight intake product (web/chatbot/app) that captures photos and text, uses AI to auto-classify scope and produce rough budget and scheduling signals, and routes only qualified, vetted projects to local pros with optional outcome-based pricing where the platform charges per converted job. Include pro vetting, reputation signals, and an SLA-backed match flow so pros see higher close rates and homeowners get faster, more reliable quotes. This is an attractive moment: social-first discovery is generating a new stream of informal leads you can capture, and recent advances in text and image models make automated intake and budget estimates feasible, supporting a pitch that you can materially improve conversion. With a medium competition landscape and strong revenue upside (market score ~82/100; revenue potential ~86/100), a focused regional pilot could prove unit economics before scaling. You can differentiate by proving conversion uplift with data — tighter AI qualification plus native integrations into neighborhood platforms gives defensibility and the leverage to charge outcome-based fees pros will tolerate. Execution risks are real (trust-building, vetting at scale, supply-side onboarding and local regulation), so pursue this if you can run a 6–12 month pilot that measures conversion lift and CAC reduction for pros.

Market Opportunity

Structured homeowner project intake and vetted local-pro matchmaking targets a $150.0B = 130M US households × $1,150 average annual home services & maintenance spend per household total addressable market with medium saturation and a year-over-year growth rate of 8% YoY (industry estimates from Statista and IBISWorld showing steady growth in home services and digital lead channels).

Key trends driving demand: Social-first discovery — more homeowners post project requests in neighborhood groups and marketplaces, creating a new supply of informal leads that can be structured and monetized.; AI-enabled intake — improvements in text and image models make it feasible to auto-classify project scope and estimate rough budgets from photos, improving lead qualification.; Shift to outcome-based pricing — pros are willing to pay more for leads that convert; platforms that prove conversion uplift can capture higher fees.; Preference for transparency — homeowners want clearer pricing and vetted reviews, creating opportunity for curated, trust-first marketplaces..

Key competitors include Angi (Angie's List / HomeAdvisor), Thumbtack, Nextdoor (local leads & recommendations).

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Structured homeowner project intake and vetted local-pro matchmaking

Executive Summary

Market Validation

Market Opportunity

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