Structured learning paths and community for solo learners

Structured learning paths and community for solo learners targets a $4.5B = 30M paying solo learners × $150 ACV (annual subscription for curated learning paths) total addressable market with medium saturation and a year-over-year growth rate of 11% YoY — projected growth in online and lifelong learning markets (aggregate of HolonIQ and Statista estimates).

Key trends driving demand: Generative AI for education — AI makes creating personalized plans and micro-content affordable, enabling tailored learning paths at scale.; Microlearning and project-based learning rise — learners prefer short, project-driven workflows that produce tangible outcomes, creating demand for sequenced paths.; Creator economy for education — experts and hobbyists want to publish and monetize compact learning paths, enabling a marketplace model.; Community learning and accountability — social features and cohorts increase completion rates, making community a valuable retention lever..