Students vanish after class — build a low-friction teacher-led community

Students vanish after class — build a low-friction teacher-led community targets a $3.0B = 2M independent wellness instructors x $1,500/year (platform fees, payment take-rates, marketplace commissions, education upsells) total addressable market with medium saturation and a year-over-year growth rate of 12% — combined growth of wellness services, online courses for fitness/wellness, and creator-economy tools.

Key trends driving demand: Creator economy meets wellness -- teachers monetizing classes via paid content, micro-subscriptions and workshops increases willingness to pay for better retention tools.; Hybrid in-person/online models -- students want follow-up content and on-demand access after a single studio visit, creating opportunity for conversion funnels.; Privacy-first direct channels -- friction from social algorithms and ad costs shifts creators to first-party channels (SMS/email/in-app), improving lifetime value when executed well..