Executive Summary

Recruiters and sourcing teams today miss a large volume of early hiring intent because signals are noisy, short-lived, and spread across multiple social platforms; about 3M hiring/HR teams globally lack a unified way to capture those passive signals before competitors do. That fragmentation increases time-to-fill and cost-per-hire as teams remain reactive to job postings instead of proactive about emerging intent. You could build a SaaS feed that aggregates public social posts and recruiter behaviors, applies NLP/embedding-based intent scoring to surface and rank likely hiring signals, and pushes prioritized leads into ATS/CRM workflows and browser integrations. Priced around a $3K ACV per team, it would offer multi-platform ingest, deduplication, signal-strength ranking, and recruiter-specific filters to reduce noise and improve hit rates. The market looks attractive now: a rough TAM of $9.0B (3M teams × $3K ACV), an 88/100 market score, and strong tailwinds from signal-first sourcing and AI-enabled filtering that favor early entrants. With an 82/100 revenue potential and medium competition, early pilots with high-volume sourcers and staffing firms can validate value quickly. The clearest competitive edge is combining cross-platform aggregation with high-precision intent models and tight ATS integrations to deliver usable notifications rather than more noise; key challenges are platform API access, privacy/compliance constraints, and the need for extremely low false-positive rates to avoid recruiter fatigue. If you can solve those operational hurdles, the product can drive measurable efficiency gains and be worth building.

Market Opportunity

Surface hidden hiring posts and recruiter signals in your social feed targets a $9.0B = 3M hiring/HR teams × $3K ACV (global opportunity across recruiting & sourcing SaaS) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — HR tech and sourcing tools sector growth (industry reports and VC interest in recruiting automation).

Key trends driving demand: Signal-first sourcing — recruiters increasingly prioritize passive candidate signals over job-board postings, creating demand for tools that capture early-stage hiring intent.; AI-enabled filtering — modern NLP and embeddings allow accurate detection of hiring intent and role relevance from noisy social text.; Feed fragmentation — professionals use multiple social platforms, creating an opportunity for a unified feed filter that aggregates signals across channels..

Key competitors include LinkedIn (Jobs + Feed), hireEZ (formerly Hiretual), Teal.

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Surface hidden hiring posts and recruiter signals in your social feed

Executive Summary

Market Validation

Market Opportunity

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