Surface online buyer intent across social platforms to find early customers

Surface online buyer intent across social platforms to find early customers targets a $6.0B = 2M businesses × $3K ACV total addressable market with high saturation and a year-over-year growth rate of 12% YoY — marketing technology and social listening spend growth (Source: Forrester/Gartner 2023-2024 estimates).

Key trends driving demand: Community-first acquisition — more buyers ask questions in public and private communities, creating searchable intent signals that tools can surface.; LLM-enabled intent classification — advances in embeddings and classification models make it practical to rank posts by purchase intent automatically.; Shift from paid to organic channels — startups and SMBs are shifting budget to community, creator and organic channels where targeted listening has high ROI.; APIs and managed scraping improvements — better access to structured social data (and managed services) lowers engineering cost to ingest conversations at scale..