Teams presence status boards for receptions - managed MSP SaaS

Teams presence status boards for receptions - managed MSP SaaS targets a $3.6B = 3,000,000 businesses x $1,200 ACV (global SMBs using Microsoft 365 with at least one shared reception/location, ACV assumes $100/mo per location as eventual upsell for occupancy features) total addressable market with medium saturation and a year-over-year growth rate of 10-18% annual growth driven by hybrid work and Microsoft 365 seat growth.

Key trends driving demand: Microsoft Teams adoption -- Teams is the dominant collaboration client in many SMBs so presence data is available and meaningful for workplace tooling; Hybrid work -- more distributed teams increase demand for 'who is in office' visibility at shared locations; MSP productization -- managed service providers are shifting from one-off projects to recurring SaaS offerings to stabilize margins; Digital signage consolidation -- digital signage platforms are being extended with integrations, making integration into reception workflows easier.