Test whether a simple website increases discovery and sales for Instagram-only creators

Test whether a simple website increases discovery and sales for Instagram-only creators targets a $3.684B = 10M creators and microbusinesses globally × $368.4 average ACV (annual subscription + small transaction fees) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — creator economy and SMB digital adoption trends (industry reports 2023-2025 aggregate estimate).

Key trends driving demand: Creators are diversifying revenue sources, increasing demand for owned channels — this creates demand for simple commerce-enabled websites.; Platform risk (algorithm changes, demonetization) is motivating creators to build owned audiences and capture emails, which favors tools that make sites frictionless.; Low-cost serverless infra and AI-assisted site generation reduce build cost and time, enabling new entrants to ship quickly and iterate..