Tired-but-wired nights — calm an overstimulated nervous system to fall asleep

Tired-but-wired nights — calm an overstimulated nervous system to fall asleep targets a $30.0B = 1.5B adults globally x $20/year avg digital sleep & wellness spend total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR (digital mental health & sleep markets expanding).

Key trends driving demand: Wearables & sensors -- continuous HRV, respiratory and movement signals enable objective detection of arousal and closed-loop interventions.; DTx & clinical validation -- payers increasingly reimburse certified digital therapeutics, opening B2B distribution to employers and insurers.; AI-personalization -- LLMs and on-device models enable real-time tailoring of micro-interventions at scale, improving engagement and outcomes..