Executive Summary

Companies across finance, procurement and IT increasingly lack visibility into hundreds of SaaS subscriptions, creating recurring waste and billing surprises that procurement and finance teams must manually chase. These teams, often under cost-reduction mandates, spend significant time reconciling invoices, card charges and SSO logs to find subscriptions that should be canceled or consolidated. Build a B2B platform that automatically discovers subscriptions by parsing invoices, payment feeds, expense reports and SSO logs, maps vendors to contracts and owners, and surfaces duplicative or unused licenses with recommended actions and automated remediation workflows. Couple that with a simple ROI dashboard and one-click procurement/identity integrations so approvals and enforcement are low-friction. The addressable market is tangible — about 2 million businesses at an average $3,000 ACV implies roughly a $6.0B market, and the opportunity is timely given subscription growth and finance scrutiny (market and revenue potential both score 88/100). Advances in AI for document parsing and entity resolution mean discovery can be accurate and inexpensive, increasing buyer willingness to adopt. To compete you’ll need best-in-class entity resolution on noisy billing data, clear first-year ROI messaging, and deep SSO/procurement integrations to raise switching costs. Be realistic: competition is high and onboarding requires sensitive data access and deliberate change management, but winning mid-market customers with measurable short-term savings can quickly validate product-market fit.

Market Opportunity

Track and optimize company SaaS subscriptions to stop waste and save money targets a $6.0B = 2M businesses × $3K ACV total addressable market with high saturation and a year-over-year growth rate of 15% YoY (Zuora Subscription Economy Index and industry analyst estimates).

Key trends driving demand: Subscription growth — companies increase the number of SaaS tools they use, creating discovery and governance pain that drives demand for management solutions.; Finance and procurement scrutiny — tighter budgets and cost-reduction mandates force companies to identify and cut recurring waste quickly.; AI-enabled automation — advances in document parsing and entity resolution enable inexpensive, accurate discovery of subscriptions from invoices, payments, and SSO logs.; Product-led SMB adoption — SMBs prefer self-serve, quick-to-deploy tools with transparent pricing, creating an opening below enterprise incumbents..

Key competitors include Torii, G2 Track, Zylo.

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Track and optimize company SaaS subscriptions to stop waste and save money

Executive Summary

Market Validation

Market Opportunity

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