Track and trend nightly snoring with passive iPhone recording

Track and trend nightly snoring with passive iPhone recording targets a $1.68B = 140M iPhone adult snorers x $12 ARPU/year total addressable market with medium saturation and a year-over-year growth rate of 8-12% (consumer health apps and sleep-tracking adoption).

Key trends driving demand: Sleep health awareness -- growing public and clinical focus on sleep disorders increases demand for self-monitoring tools.; On-device ML and better phone mics -- better local audio classification enables privacy-preserving snore detection without cloud uploads.; Wearables adoption -- increasing sleep tracking normalizes nightly tracking and creates broader user expectations for insights.; Telehealth referrals -- remote pre-screening tools can feed into telemedicine and sleep clinic pipelines, creating downstream value..