Executive Summary

Many lifters and coaches want a scalable, objective way to track and compare lifts over time and in competition-style settings, but current options are fragmented: spreadsheets, manual videos, or live judged events that are time- and location-bound. This gap is felt by recreational lifters (millions recording sets at home or at commercial gyms), small coaching businesses seeking scalable client engagement, and event organizers who struggle with judge bandwidth and participant reach. You could build a mobile-first platform that uses computer vision to automatically count reps, estimate bar path and tempo, and assign standardized form and lift scores from recorded videos, layered with social features—ranked leaderboards, timed challenges, and scheduled virtual meets. Monetization would mix a $5–10/month premium subscription, pay-per-event fees, and in-app purchases for coaching filters or verified badge services; the broader market supports this with a $12.0B addressable digital fitness spend (300M users x $40 ARPU/year), and analysts rate the opportunity highly (Market Score 95/100, Revenue Potential 88/100) despite medium competition. This market is attractive now because three technical and behavioral trends converge: more users record lifts at home or in hybrid gym scenarios, advances in computer vision make automated rep/form analysis feasible, and social gamification demonstrably increases engagement and referrals. However, challenges are non-trivial—achieving reliable CV accuracy across lighting, camera angles, and equipment, preventing cheating and adjudicating close calls, and meeting safety and liability concerns will require investment in data, human moderation, and clear rules. To stand out you must prioritize measurement robustness and trust: publish validation metrics, offer a tiered verification process combining automated scoring with paid human review, and design viral, coach-friendly workflows that integrate with gym partners and hardware makers; these differentiated execution elements are likely to determine whether you capture meaningful share in a medium-competition space.

Market Opportunity

Track & compete on recorded lifts — social gamified weightlifting targets a $12.0B = 300M global digital fitness users x $40 ARPU/year (apps, subscriptions, in-app purchases). total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR in digital fitness and social fitness engagement; strength-specific app usage growing faster as home gyms and strength training interest rise..

Key trends driving demand: Computer vision for fitness -- automated rep/form analysis lowers the manual judging burden and enables scalable competitions.; Social fitness & gamification -- community challenges and leaderboards increase retention and virality.; Home-gym and hybrid training -- more users record lifts at gyms/home, expanding available content.; Creator & micro-competition economy -- influencers and niche contests monetize via entry fees, sponsorship, and affiliate referrals..

Key competitors include Strava, Strong (Strong.app), Hevy, TrainHeroic, Instagram / TikTok / Reddit (adjacent/workarounds).

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Track & compete on recorded lifts — social gamified weightlifting

Executive Summary

Market Validation

Market Opportunity

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