Executive Summary

Investigative reporters, nonprofit watchdogs and public-interest journalists struggle to assemble reliable, comparable datasets on corporate charitable giving because disclosures are scattered across 990s, corporate filings and press releases, often locked in PDFs and images. The operational pain is large and diffuse: roughly 220,000 organizations create a fragmented discovery problem that individual newsrooms and NGOs cannot solve with limited analyst time. You could build a data-and-analytics platform that ingests machine-readable 990s, grants registries and corporate disclosures, applies OCR where needed, and produces provenance-tracked donation records with entity resolution, timeline views, API access, automated alerts and source citations tailored to investigative workflows. A $5,000 ACV core offering aimed at mid-sized newsrooms and NGOs maps to an addressable market of about $1.1B (220,000 × $5K) in a model that scales with enterprise and API add-ons. This is an attractive moment: media and public scrutiny of corporate philanthropy and ESG has increased, newsrooms are budgeting for data-journalism tooling, and improvements in OCR and more machine-readable public data make aggregation technically feasible. Market indicators support pursuit (Market Score 85/100; Revenue Potential 82/100) and competition is medium, leaving room for a focused entrant. To stand out you must prioritize source-level provenance, reproducible citation exports and built-in reporter workflows—areas where many competitors are weak—and secure pilot partnerships with larger investigative outlets or NGOs to validate utility and tighten onboarding. Expect real challenges: high lift on data cleaning and entity-matching, legal/ethical review needs, and longer sales cycles given constrained newsroom budgets, so plan for grant-funded pilots or a freemium entry strategy.

Market Opportunity

Track corporate charitable giving for investigative reporting targets a $1.1B = 220K organizations × $5K ACV total addressable market with medium saturation and a year-over-year growth rate of 8% YoY — estimated growth in use of data & analytics tools among newsrooms, NGOs and compliance teams (industry analyst estimates).

Key trends driving demand: Trend — Increased public scrutiny and media focus on corporate philanthropy and ESG practices increases demand for transparent, verifiable donation data.; Trend — More machine-readable public data (990s, grants registries, corporate disclosures) combined with advances in OCR enable aggregation of previously siloed information.; Trend — Newsrooms and NGOs are investing in data-journalism tooling and workflow efficiency, creating a market for specialized investigative data platforms.; Trend — Donor transparency regulations and pressure for disclosure in some jurisdictions make more source data available and raise the utility of aggregated tools..

Key competitors include ProPublica Nonprofit Explorer, Candid (GuideStar / Foundation Center), OpenSecrets (Center for Responsive Politics), DonorSearch (prospect research tools).

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Track corporate charitable giving for investigative reporting

Executive Summary

Market Validation

Market Opportunity

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