Executive Summary

Independent garage owners and shop managers today juggle vehicle check‑ins, technician assignments and billing using paper tickets, spreadsheets or fragmented mobile notes, which creates blind spots in throughput, utilization and cash flow; a typical 3‑bay shop can lose multiple hours per week to inefficient handoffs and missing parts, directly depressing revenue. The problem is acute for 1.5 million independent garages worldwide that lack lightweight, mobile‑first tools to track vehicle flow and generate simple, reliable revenue metrics without a steep learning curve. A viable product is a mobile‑first shop flow tracker that timestamps check‑in/check‑out, assigns bays and techs, tracks job status and parts consumption, and surfaces daily/weekly revenue, average ticket and technician productivity on a one‑screen dashboard; core integrations would include digital estimates/invoicing, a payments POS option and simple exports to bookkeeping software, priced around the market benchmark of ~$100/month (≈$1,200 ACV) with optional transaction fees. Keep the scope intentionally narrow at launch—vehicle flow + revenue analytics + payments—so onboarding can be under an hour and data entry remains minimal. Market dynamics make this attractive now: independent garages are shifting from pen‑and‑paper to mobile apps, subscription bookkeeping is increasing recurring spend, and embedded payments reduce friction and accelerate cash flow; at a conservative TAM of $1.8B and a market score of 74/100, the revenue upside is meaningful (revenue potential 84/100) even with medium competition. To stand out, focus on extreme simplicity, offline capability, fast ROI reporting, and channel partnerships with parts suppliers and local wholesalers, while being honest about the challenges—entrenched shop management incumbents, PCI/compliance work for payments, and the need for low‑friction migration and trust building with mechanics.

Market Opportunity

Track garage vehicle flow and simple revenue analytics for mechanics targets a $1.8B = 1.5M independent garages worldwide x $1,200 ACV (≈$100/mo) total addressable market with medium saturation and a year-over-year growth rate of 6-10% annual growth in automotive software adoption among SMB repair shops.

Key trends driving demand: Digitization of SMBs -- Independent garages are moving from pen-and-paper to mobile-first tools, lowering adoption friction for simple SaaS.; Subscription accounting -- Shift from occasional accountant usage to monthly bookkeeping favors recurring SaaS billing and value delivery.; Embedded payments and POS -- Integrated payments and digital estimates/invoices speed cash flow and create opportunities for fee-based add-ons.; AI-assisted data entry -- ML for receipt and job parsing reduces admin time and becomes a buyer differentiator..

Key competitors include Shopmonkey, Tekmetric, Mitchell 1 (Shop Management), QuickBooks Online (workaround), Manual methods (Excel / paper / ad-hoc tools).

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Track garage vehicle flow and simple revenue analytics for mechanics

Executive Summary

Market Validation

Market Opportunity

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