Track user intent + goal-abandonment to explain why conversions fail

Track user intent + goal-abandonment to explain why conversions fail targets a $12.0B = 2,000,000 product-led & digital businesses x $6,000 avg annual spend on analytics/CRO tooling total addressable market with medium saturation and a year-over-year growth rate of 18% product-analytics & CRO market CAGR (driven by PLG and experimentation adoption).

Key trends driving demand: Privacy-first instrumentation -- drives migration from third-party cookies to first-party telemetry and server-side analytics, creating demand for new tooling.; AI summarization & intent classification -- enables automated, scalable extraction of 'why' from sessions rather than manual replay analysis.; Product-led growth mainstreaming -- more teams invest in product analytics and conversion diagnostics to accelerate self-serve funnels.; Observability + analytics convergence -- demand for continuous behavioral observability that links events, sessions, and business outcomes..