Track when native Word/Excel attachments are opened - invisible file telemetry

Track when native Word/Excel attachments are opened - invisible file telemetry targets a $1.2B = 10M target users x $10/mo ARPU x 12 months. Assumes global pool of sales, account managers, consultants and client-facing professionals who would pay for attachment-level analytics. total addressable market with medium saturation and a year-over-year growth rate of 12-18% - driven by growth in digital sales automation and document analytics adoption.

Key trends driving demand: Remote and hybrid sales -- more digital document exchanges increase demand for document-level signals; Link fatigue and security skepticism -- enterprise recipients often refuse unknown external links, favoring native attachments; Office 365 ubiquity -- near-universal use of Word and Excel creates a large installed base for attachment tracking integrations; Sales analytics adoption -- more teams instrument every touchpoint to shorten cycles and prioritize follow ups.