Track when Word/Excel attachments are opened - native attachment tracking

Track when Word/Excel attachments are opened - native attachment tracking targets a $2.0B = 200,000 target buyer companies x $10,000 ACV (enterprise + midmarket sales enablement budgets) per year total addressable market with medium saturation and a year-over-year growth rate of 10-18% annual growth in sales enablement and document analytics adoption.

Key trends driving demand: Enterprise security posture -- companies restrict clicking unknown links, raising demand for native-attachment solutions; Sales enablement analytics -- teams want more granular buyer signals to prioritize outreach and forecast accuracy; Platform APIs -- Microsoft Graph and Office add-in frameworks provide hooks to instrument Office files and deliver notifications; Hybrid work and remote buying cycles -- asynchronous engagement increases need to know when documents were actually reviewed.