Track where time, payments, and scheduling actually happen

Track where time, payments, and scheduling actually happen targets a $4.8B = 8M small professional teams × $600 ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (Source: Gartner and industry reports on collaboration & freelance economy, 2023-2024).

Key trends driving demand: Trend — The freelance and micro-agency economy is growing, increasing demand for tools that combine billing, scheduling, and collaboration without heavy admin overhead.; Trend — API maturity in calendars, payments, and productivity apps enables integrated experiences that previously required expensive engineering work.; Trend — AI-driven automation for tagging and reconciling activity data reduces manual timesheet work and enables more accurate billing.; Trend — Buyers prefer single-pane workflows; consolidating adjacent functionality (time + payments + scheduling) reduces tool fatigue and increases retention..