Executive Summary

Marketers running video campaigns today often can’t tie views to a known contact or reliably trigger personalized follow‑ups, leaving attribution, lead scoring, and conversion tasks manual or driven by fragile cookies; this problem is acute for roughly 4M SMBs and mid-market growth teams trying to measure ROI from short‑ and long‑form video. The pain is practical and costly: lost pipeline, missed nurture, and poor channel comparability. Build a privacy‑first video event platform that captures who watched, when, and how much, then emits identity‑linked events and automated follow‑up actions via webhooks and prebuilt CRM/automation connectors. Core capabilities would include authenticated or hashed identity capture, percent‑watched metrics, flexible webhooks/API, and turnkey workflows for common use cases like MQLs, demo requests, and retargeting. This is an attractive moment: we estimate a $6.0B TAM (4M businesses × $1.5K ACV), and tailwinds—video‑first budgets, cookieless attribution needs, and demand for composable stacks—make a focused event source compelling now. Competition is medium and fragmented, so a specialist product can win if it demonstrates reliable first‑party signals and good integrations. You can differentiate by prioritizing accurate identity resolution, low‑friction SDKs, strong privacy/compliance practices, and seamless CRM automation, but be honest about execution risks — the hardest parts are identity plumbing, cross‑platform SDK reliability, and convincing customers to switch integrations.

Market Opportunity

Track who watches marketing video, when, and automate follow-ups targets a $6.0B = 4M businesses × $1.5K ACV (annual video analytics/automation spend per business) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — video marketing and martech spend growth (industry reports and Statista estimates for digital video and marketing tech).

Key trends driving demand: Video-first marketing — marketers are shifting budget toward short- and long-form video, increasing demand for measurement and attribution.; Cookieless attribution — privacy and cookie deprecation increase demand for first-party engagement signals like video views tied to identity.; Composable marketing stacks — teams prefer best-of-breed APIs and workflow integrations rather than monolithic platforms, making a focused video event source attractive.; AI-enabled signal enrichment — recent advances allow automatic captioning, attention estimation, and intent scoring from viewing behavior, improving lead prioritization..

Key competitors include Vidyard, Wistia, Vimeo (Enterprise / Vimeo OTT).

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Track who watches marketing video, when, and automate follow-ups

Executive Summary

Market Validation

Market Opportunity

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