Executive Summary

Tradespeople and small home‑service businesses routinely lose leads and reviews because follow‑up is manual, inconsistent, or simply happens outside of business hours; with roughly 3.0M global home‑service SMBs, that friction translates into measurable lost revenue and reputational risk. Missed responses and poor review collection are especially damaging for single‑crew operations where a single negative review can reduce local lead flow significantly and recovering time costs the owner hours per week. You could build a lightweight, verticalized SaaS that combines AI conversational automation (SMS, web chat, voicemails), automated review capture and response sequencing, and CRM/calendar integration designed for crews of 1–20 people. Targeting an ACV around $3K with tiered features—core automation, booking/payment connectors, and an outcomes dashboard—keeps the product simple to sell and aligns economics with the $9.0B market implied by 3.0M SMBs × $3K ACV. This is an attractive moment because advances in conversational AI make reliable 24/7 lead capture and qualification feasible at low cost, customers increasingly expect instant SMS/online booking, and review economics mean small improvements in response and review rates move the needle on local visibility. Market indicators are strong (Market Score 90/100, Revenue Potential 84/100) and the combination of accessible AI and rising digital expectations lowers buyer resistance for time‑pressed trades. To stand out you’ll need a narrow vertical focus, deep integrations with common field tools, human‑fallback routing, and clear ROI metrics (bookings per lead, review lift) rather than generic feature lists. Be realistic: competition is medium, onboarding data quality and trust in AI are real hurdles, and scaling customer success for 1–20 person crews will be operationally intensive, but those challenges are addressable with a tight product and outcomes‑based go‑to‑market.

Market Opportunity

Trades lose leads & reviews — automate follow‑up and communication with AI targets a $9.0B = 3.0M global home‑service SMBs x $3K ACV (CRM + automation + add‑ons) total addressable market with medium saturation and a year-over-year growth rate of 18% = growing adoption of vertical CRMs & automation among SMBs.

Key trends driving demand: AI conversational automation -- improves lead capture and reduces manual follow‑up, increasing conversion rates for small crews.; Shift to digital booking & messaging -- customers expect instant SMS/online responses rather than phone tag.; Review & reputation economics -- one missed review or bad reply can materially reduce local lead flow, creating demand for automated review capture.; Verticalization of CRM -- SMBs prefer industry‑tuned workflows (estimates, parts tracking, recurring maintenance) over generic CRMs..

Key competitors include ServiceTitan, Housecall Pro, Jobber, Salesforce Field Service (adjacent), Google Business Profile / Listing (adjacent workaround).

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Trades lose leads & reviews — automate follow‑up and communication with AI

Executive Summary

Market Validation

Market Opportunity

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