Turn anonymous website visitors into consented, revenue-driving leads

Turn anonymous website visitors into consented, revenue-driving leads targets a $24.0B = 4.0M online merchants and SMB+B2B sites × $6K ACV (identity/enrichment + personalization stack per year) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — based on combined martech, CDP, and identity resolution market estimates (MarketsandMarkets, Forrester analyses).

Key trends driving demand: Cookie and third-party tracking deprecation is forcing a shift to first-party, consented identity — creating demand for opt-in visitor identification.; Regulations (GDPR, CCPA/CPRA) and CMP adoption are increasing the value of explicit consent records and audit trails, which this product can provide.; Rising ad costs and pressure to prove acquisition ROI are pushing marketers to extract more value from existing anonymous traffic via personalization and ID resolution.; Advances in low-latency enrichment and ML-powered intent scoring make real-time visitor-to-lead conversion technically feasible for startups..