Turn any still photo into realistic motion using reference-video AI

Turn any still photo into realistic motion using reference-video AI targets a $15.0B = 25M businesses × $600 ACV total addressable market with medium saturation and a year-over-year growth rate of 16% p.a. (based on combined growth estimates for digital content creation, short-form video tooling, and creative SaaS markets).

Key trends driving demand: Short-form video dominance — platforms like TikTok and Instagram Reels continue to increase demand for new, quick-to-produce visual content, creating direct demand for tools that generate eye-catching clips.; AI-first creative tooling — generative models for images and motion have improved rapidly, enabling higher-quality outputs that non-experts can use, which reduces time-to-content for creators.; Creator economy monetization — more creators and small agencies are willing to pay for tools that increase engagement and monetization, making lower-priced subscription models viable.; API and integration adoption — creative workflows are fragmenting across design tools and social platforms, so products that provide APIs and plugins win distribution and embed in existing creator pipelines..