Turn content and demo interactions into product-funnel decisions

Turn content and demo interactions into product-funnel decisions targets a $400M = 200,000 small and mid-market product-led SaaS teams x $2,000 ACV (annual analytics/insights subscription) total addressable market with medium saturation and a year-over-year growth rate of 14-20% estimated growth in marketing and product analytics spend among B2B SaaS.

Key trends driving demand: Product-led growth adoption -- more companies use content and self-serve demos as top funnel, increasing demand for content-to-product attribution.; Intent modeling improvements -- affordable ML models now infer intent from sparse demo interactions yielding higher signal quality.; Standardized telemetry and CDPs -- wide adoption of Segment, Rudderstack, and tag managers reduces integration cost for analytics vendors..