Executive Summary

Amateur clubs, teams and players sit on hours of unedited match footage but lack the time, skill, or affordable tools to turn it into short, engaging highlights for social channels and sponsors; as a result they miss fan engagement and revenue opportunities. Manual editing is time-consuming and expensive, so clubs either post nothing or post low-quality long-form clips that don’t perform. Build an automated highlights-as-a-service that ingests phone/GoPro/cloud footage, runs sport-specific event detection to extract 15–60 second, branded clips with metadata, and provides a simple uploader, review workflow, and direct sharing to social platforms. Offer it as a ~$100 ACV subscription per team (or bundled club plans) with optional pay-per-clip features for higher-frequency users. The addressable market is roughly $1.0B today (10M amateur teams × $100 ACV), and demand is amplified by the surge in short-form social video and ubiquitous capture devices—Market Score 88/100 and Revenue Potential 78/100 indicate solid commercial potential. Cloud storage and cheap edge capture mean the raw data to scale is already available, lowering distribution friction. You can compete by developing sport-specific detection models and workflows tuned to club operations, which should outperform generic tools and justify subscription pricing. Key challenges are acquiring labeled footage across sports, controlling processing and storage costs, and reducing onboarding friction, so start focused on a few high-volume sports to validate unit economics before broadening.

Market Opportunity

Turn hours of unseen match footage into short, shareable highlights targets a $1.0B = 10M amateur teams × $100 ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (Grand View Research / industry reports for sports analytics and video tech growth).

Key trends driving demand: Short-form social video demand is surging — clubs and players want bite-sized clips which creates ongoing demand for automated highlights.; Advances in video understanding and event detection mean niche sports-specific models are now viable and can outperform general tools.; Cloud storage and cheap edge capture (GoPros, phones) make footage collection ubiquitous, producing the raw data required to scale an automated service.; Teams and leagues are professionalizing grassroots operations and are more willing to spend on digital tools that save time and improve visibility..

Key competitors include Hudl, Veo, GoPro Quik / Google Photos.

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Turn hours of unseen match footage into short, shareable highlights

Executive Summary

Market Validation

Market Opportunity

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