Executive Summary

Many HR teams and executives today are drowning in dashboards and raw metrics but lack concise, consumable narratives that translate people analytics into decisions; this problem is acute for CHROs, HRBPs, and People Ops in the roughly 2 million mid-market and enterprise organizations that could benefit from better executive communication. The result is slow decision cycles, inconsistent messaging to leadership, and low engagement with performance initiatives across managers and teams. These stakeholders want short, shareable summaries rather than another slide deck, but producing polished, consistent narratives at scale is time-consuming and requires analytical and creative skills that HR teams often do not have. The product opportunity is an automated pipeline that ingests HR performance data (OKRs, engagement, turnover, productivity), maps it to explainable narrative templates, and uses generative AI for scriptwriting, synthetic voiceover, and light animation to produce 60–90 second executive videos. With integrations to systems like Workday, Lattice, and common OKR tools, a focused GTM could target a $6.0B addressable market (2M target businesses × $3K ACV); the market score of 88/100 and revenue potential of 85/100 indicate strong demand if execution is disciplined. Generative AI and growing adoption of people analytics make automated production cost-effective and timely, but the build must prioritize data hygiene and explainability. To stand out you should emphasize rigorous data validation, audit trails, enterprise-grade security, and easy human-in-the-loop editing so outputs are trustworthy and compliant, while offering customizable templates tuned to HR KPIs. The challenges are real: variable data quality, privacy and legal constraints, and a medium-competitive landscape that rewards deep integrations and demonstrable ROI; this idea is worth pursuing if you can secure early integrations, a few pilot enterprise customers, and clear metrics showing time saved and decision impact.

Market Opportunity

Turn HR performance data into short animated executive narratives targets a $6.0B = 2M target businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 8% YoY (source: aggregated HR tech and internal communications market reports, 2023-2025).

Key trends driving demand: Generative AI — makes automated script, voiceover, and animation creation cost-effective, enabling rapid production of short-form content at scale.; Bite-sized executive communications — executives increasingly prefer concise, visual summaries over long slide decks, which increases demand for short, shareable videos.; People analytics adoption — more companies are investing in performance analytics and OKR tooling, creating upstream data sources for automated narrative generation..

Key competitors include Synthesia, Vyond, Lattice.

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Turn HR performance data into short animated executive narratives

Executive Summary

Market Validation

Market Opportunity

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