Executive Summary

Knowledge workers on macOS—engineers, designers, product managers, and academics—routinely generate voice notes, dictations, and short media during meetings and flow work that end up unsearchable, siloed in files, or buried in transient assistant histories. That friction costs time and context recovery; with roughly 200M knowledge workers in the addressable market, the TAM is about $24.0B using a $120/year productivity-assistant assumption. You could build a macOS-native platform that captures voice commands and short-form media, transcribes and embeds them into a semantic vector index (on-device or hybrid), and surfaces results as searchable media alongside automatically generated visual knowledge maps linking concepts, tasks, and related files. Key features would be low-latency local transcription/diarization, timeline-aligned playback, semantic search across personal corpora, graph-based visualizations, and deep integration with Finder, Notes, and meeting apps so ephemeral voice interactions become durable, discoverable assets. Pricing could follow a subscription model in the $5–10/month range or enterprise licensing, consistent with the $120/year revenue assumption. The timing is favorable: advances in LLMs + vector search make high-quality semantic search over personal media practical, while stronger on-device privacy expectations mean macOS users are receptive to local-first solutions; those trends underpin the product’s strong market score (95/100) and revenue potential (94/100). Standing out will require solving hard engineering problems—on-device compute limits, accurate diarization, synchronization across devices—and building trust through clear privacy guarantees and tight OS-level integrations; these are defensible differentiators versus cloud-first incumbents but demand significant macOS-native investment and careful go-to-market execution targeting power users and enterprise pilots.

Market Opportunity

Turn macOS voice commands into searchable media and visual knowledge maps targets a $24.0B = 200M knowledge workers x $120/year productivity assistant subscription total addressable market with medium saturation and a year-over-year growth rate of 18%.

Key trends driving demand: LLM + vector search convergence -- enables high-quality semantic search over personal corpora and media; On-device privacy expectations -- users prefer local-first processing for sensitive knowledge; Multimodal interfaces -- voice + visuals accelerate discovery and retention compared to text-only tools.

Key competitors include Descript, Otter.ai, MacWhisper & local Whisper-based macOS apps (grouped), Obsidian (and adjacent knowledge managers like Roam/Logseq/Readwise).

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Turn macOS voice commands into searchable media and visual knowledge maps

Executive Summary

Market Validation

Market Opportunity

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